Interact, Engage, and Profit with Soapbox: Unlocking Revenue and Increasing Impact Through Interactive Media
Marketing Reimagined. Production Redefined.
Soapbox is reimagining the interactive software space. This new marketing and production approach encourages two-way communication between a brand and its audience. It leverages technology to actively engage customers, gather feedback, and build lasting relationships. Interactive media isn’t just a cool party trick; it has been shown to generate 52.6% more involvement than content that doesn’t change.
By utilizing interactive content, companies can actively engage their target audience, capture their attention, and build a deeper connection. Soapbox provides interactive sessions that empower attendees to become active participants rather than passive observers. This type of media allows for more impactful messaging. But, don't just take our word for it. A recent survey conducted by event experts at Bizzabo revealed that a staggering 89% of event marketers swear by the power of interactive content to fuel attendee engagement and interaction. (Bizzabo's, 2021)
“Interactive media has been shown to generate 52.6% more involvement than content that doesn’t change.”
Unlocking Conversion Potential With Interactive Experiences
Now, let's talk about the bottom line: conversions. Interactive content doesn't just make your event more exciting; it can also significantly increase your conversion rates. This is accomplished by providing a unique platform for showcasing your products and services in an engaging manner. Interactive content gains two times more engagement than static content. That's a significant jump that no business can afford to ignore. Imagine having the power to directly engage potential customers with product demonstrations or virtual showrooms. It makes it easier for them to make informed purchase decisions, and that's a game-changer.
Soapbox is revolutionizing the interactive space. Embedded inside your content users can buy merchandise with one-click. All the user needs to do is scan the QR code presented. No apps, logins, or hassle required. This could look like bands selling merchandise at concerts or raising money for fighting cancer, all within the Soapbox interface. To make it even easier, we integrated Shopify, Google Pay, and Apple Pay to maximize the simplicity and user friendliness. If users have accounts with any of these financial partners, they won’t have to manually input their credit cards. This makes for quick, easy and seamless transactions. Just can the QR code and enjoy these great features right at your fingertips.
The Secret to Retention
Retention is key in building a lasting connection with your audience. Interactive content creates unforgettable experiences that attendees will remember long after they finish viewing your content. These memories are crucial for building brand loyalty and retention. Harvard Business Review highlights the significant impact of memorable experiences on brand loyalty and retention. A satisfied, engaged audience is more likely to become loyal fans of your brand. The "secret" to retention with interactive media at events lies in creating memorable and meaningful experiences. By engaging, personalizing, and involving your audience, you can ensure that they not only remember your event but also look forward to future interactions.
“A satisfied, engaged audience is more likely to become loyal fans of your brand”
Interactivity Tailored toYour Business
Interactive marketing allows businesses to tailor their messages and content to individual preferences. This personalization makes customers feel valued and more likely to engage with the brand. Interactive marketing provides a direct line of communication between the brand and its audience. Businesses can receive immediate, real-time feedback, enabling them to adapt and respond to customer needs and concerns promptly. This generates valuable data on customer behavior and preferences. This data can inform marketing strategies, product development, and customer segmentation, leading to more effective campaigns.This style of marketing also helps build stronger customer relationships by offering a more engaging, personalized experience that garners trust. This, in turn, fosters brand loyalty and encourages repeat business. We know that your content isn’t one-size-fits-all. Organizers can tailor the type and level of interactivity of Soapbox for each business needs.
Gamify any Video Experience
By incorporating elements of play or competition, interactive marketing can make the user experience more fun and engaging. Gamified experiences encourage participation and keep users coming back for more. Interactive marketing allows brands to tell stories in a more immersive and engaging way. This can create emotional connections with the audience, making the content more memorable. Soapbox has an integrated point system that makes it easy for anyone to gamify their event. Users can earn points with every interaction and spend those points in the integrated store within Soapbox.
Quantifying the Impact
Showing a direct ROI for Soapbox is a pillar of our product. We work best with our customers when we are a partner, providing value to you that far exceeds our costs. When fully integrated into your content Soapbox will generate value through three main key metrics — brand loyalty, content retention, and direct monetary impact.
Brand Loyalty is measured by tracking your users engagement scores, or how often they interact with your elements, throughout your content. Engaged users are loyal users, if they are following along and participating with your message they are more likely to return for future content. While it is important to have users engaged with your content, if they do not retain your message, your content was produced in vain. We directly measure retention with gamified tools such as trivia, giving you instant feedback into audience members' understanding. Lastly, your ROI is directly impacted by the ability to increase your conversion rate on product and services sales. Without ever leaving your content, users are making purchases, significantly lowering churn and abandoned carts. You also have the opportunity to resell space inside the Soapbox app to 3rd party sponsors, such as branding all trivia questions, or running full screen ads in the users hand.
Let’s create a more dynamic and memorable user experience, benefitting both viewers and organizations. Ready to take your content to new heights? Dive into the world of interactive media and watch your brand loyalty, conversion rates, and retention soar.
Are you ready to redefine your event with Soapbox?
